Brand Development

WPP Unveils the Branding for Its Newest Agency, Wunderman Thompson

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Two months after confirming its plans to merge Wunderman with J. Walter Thompson, WPP has officially released the new identity for Wunderman Thompson, a company produced by the union of history’s first creative agency and the firm that pioneered direct marketing.

The full brand identity, revealed to employees and the public today, includes a new website, logo and positioning statements drafted to define a business with roughly 20,000 employees in 200 locations across 90 markets.

Wunderman Thompson calls itself “a creative, data and technology agency” that specializes in “inspiring growth” for “ambitious brands.” These phrases, along with a series of four key cultural “behaviors,” support the combination of creative talent and technological capabilities that are central to the WPP mission laid out in CEO Mark Read’s investor day conference presentation last December.